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Jurgen Schmerler 5/26/21 Jurgen Schmerler 5/26/21

Zero-Party Data Collection Offers Brands Long-Term Solution to Death of Third-Party Cookies

Apple stoked the data privacy fire with its recently released App Tracking Transparency feature as part of the iOS 14.5 update. Early indications are that users appreciate the option. One survey found only 12% of worldwide users opted to keep app tracking (just 4% of users in the U.S.). It was a clear and bold statement from consumers that data collection is a concern for them.

Guest User 4/19/21 Guest User 4/19/21

It’s time to break up with physical warranty registration cards

Data from product registration is a gold mine for marketing efforts. Unfortunately, most brands and manufacturers do not currently leverage this opportunity. The primary disconnect is an outdated, laborious process for the consumer. Some brands force customers to go online and fill out forms, while many still rely on the archaic paper warranty registration card that must be completed and mailed.